How Organised Consumer Purchasing Can Change Business

How Organized Consumer Purchasing Can Change Business from carrotmob on Vimeo.

Thanks to Gabi for sharing this with me.

Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

In essence:

1. Businesses compete with how much good they are willing to do
2. Consumers choose one business they want to reward
3. Consumers support that business by making coordinated purchases
4. The most responsible business gets rich
5. Consumers buy things they would buy anyway, but by organising themselves, they change the world!